What Is Pixel Tracking?

We Can Help Recover Damages in a Medical Provider Data Privacy Case

Having private medical information shared without consent is dangerous, and it is frustrating to think what could happen if it fell into the wrong hands. For instance, pharmaceutical companies could use that data for ads targeting a person’s medical condition in ways that violate their privacy.

Damages in a data privacy class action may be extensive, but our law firm can help recover for:

About The Lyon Firm

The Lyon Firm, LLC was founded in 2006 with the aim of representing vulnerable individuals nationwide in class action and multi-district litigation. Over the past decades, Attorney Joe Lyon has represented thousands of clients in both federal and state court consolidated actions involving a wide range of legal, regulatory, and public policy issues.

Mr. Lyon has served as class counsel, co-lead counsel, and on Executive and Steering Committees in cases involving data privacy, medical devices, defective products and services, and other nationwide claims. His work has provided plaintiffs and their families with numerous life-changing settlements that secured long-term compensation for extensive financial and personal losses.

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DATA PRIVACY LAWYERS

Pixels are a type of ad tracking technology. They allow advertisers and other third parties like Facebook or Meta to monitor users and record certain information as they navigate websites. When a user visits that website, the pixels use code snippets to gather the user’s activity on the site, including highly sensitive data such as:

• Names and contact info
• Medications and descriptions of allergic reactions
• Details regarding doctor’s appointments and lab tests
• Private details, such as those relating to STDs
• Administrative information like diagnoses, medications, and treatments
• Pictures, scans, or videos of your body
  

This information is confidential and subject to patient privacy laws like HIPAA. When you share it with a doctor or healthcare provider, it should not be exposed to Meta Pixel tracking unless you previously consented to it.

Any type of privacy issue involving medical data can pose severe physical, financial, and mental threats to patients. Our law firm can help ensure such losses are fully recovered.

• Injuries or harm caused by misuse of private medical information
• Time and expenses needed to investigate the data
• Emotional and psychological distress
  

Depending on the information shared, privacy issues can cause lifelong damage to one’s financial stability and create risks of identity theft. There have been reports of data being sold on the cyber black market for years after information was shared. These long-term projections must also be factored into a damages award.

Please understand that taking legal action also helps ensure healthcare systems follow data guidelines more strictly, which can prevent injuries and losses to others in the future.

Your Medical Provider May Have Shared Confidential Records With 3rd Parties